Tennessee showcased at the biggest ever C2C Country to Country festival at the O2. An annual multi-day country music festival in association with the Country Music Association. The festival takes place each March in London, Glasgow and Dublin. 2017 saw C2C turning five years old and reached over 80,000 fans across the three days.

Identity Creative was proud to have Tennessee Brochures featured at the large stand within the vibrant Market Square where live music was played, food and drink was enjoyed and various exhibitors and stalls were on display.

Thousands of visitors enjoys posing with guitar and mic in front of the famous Grand Ole Opry sharing snaps on social media.

Find out more information on next year’s Country to Country here.

To explore what Tennessee has to offer you can visit tnvacation.com