Drawing from Inivata’s history
Inivata is a leader in liquid biopsy, unlocking essential genomic information from a simple blood draw to transform the lives of cancer patients.
As an established, longstanding client of Identity Creative, Inivata approached us to create an illustrative animation that tells the story and heritage of their company.
The team were briefed to design and illustrate 21 scenes, using a hand drawn style in-line with Inivata’s internal marketing aesthetic. The simplified sketchy style was suitable for depicting a sensitive and unique subject matter.
Following approval of the illustrated scenes and visual storyboard, Identity Creative brought Inivata’s heritage to life by animating the illustrations to appear as though the narrative was being created by hand on screen.
As animation and motion graphics take more of a forefront in the marketing and design world, Identity Creative look forward to taking on more of these unique projects.
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