Exhibiting a strong brand

ELRIG (The European Laboratory Research & Innovation Group) is a not-for-profit organisation serving the life science & drug discovery communities.

Their aim is to provide outstanding, leading edge knowledge to the life sciences community on an open access basis.

Brand Guidelines have been developed by Identity Creative to provide ELRIG with confidence that they can use their brand assets correctly to ensure the professional portrayal of ELRIG at all times. The document outlines how to implement a consistent use of all brand assets from logos to typefaces, and colour palettes to brand elements.

Identity Creative were also asked to produce website design templates that can be used by ELRIG’s in house developers in the production of their new website. This collaborative process involved working closely with the developers at ELRIG to ensure the website templates were both aesthetically pleasing and technically feasible. The website templates were designed in accordance with the new Brand Guidelines, therefore demonstrating the consistent use of brand assets to portray a bold brand identity consistently.

The new ELRIG website can be viewed here: elrig.org

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