Helping Patients See Clearly with Gyroscope

Gyroscope was created to bring the right people and resources together to fundamentally change the lives of patients suffering from retinal diseases. Identity Creative have designed and developed their new website with those who have accessibility issues in mind.

As an organisation specialising in developing and delivering medicine for patience with sight conditions such as retinal diseases, the layout and look-and-feel to the website was crucial. The site contains very clear calls to action and is comprised of a suite of colours that stand out from each other, ensuring that all information can be easily located. There has been a very clear and articulate font choice throughout the site, including a font resize for any patients struggling to make out the text.

Brand guidelines have been developed to ensure there is a consistent use of logos, typefaces and colour palettes throughout all Gyroscope collateral. Identity Creative have also begun managing the asset creation for Gyroscope’s social media campaigns, creating new banners on a regular basis.

Gyroscope’s new website can be seen at

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