Brothers Stephen and Christopher Law approached Identity to brainstorm and present three brand name concepts for consideration to represent their new Salon – located in the heart of the historic market town of Saffron Walden.

Relishing the task, Identity naturally researched the industry and was insistent on avoiding anything cliché or producing a name that would simply blend in with the crowd. As with all name generating, the big challenge – in addition to discovering a new name in itself – is securing a suitable, available domain name. 

Following a successful presentation and some fine-tuning to the chosen logo and brand design, Identity got to work in producing a new website, interior and exterior signage and everyday essentials such as appointment cards.

Since its brand release, Stephen and Chris often pop in to the Identity Studio and pass on their kind feedback from their happy clients.