Making tracks

With over 100k followers and continuing to grow, Ruby Rides is a thriving social media influencer and blogger with a passion for motorsports.

Identity Creative were approached to design a modern brand and website for a quickly growing motorcycle enthusiast and influencer ‘Ruby Rides’.

The landing banner of the site opens with a dynamic video montage of motorcycle clips provided by the client. The video features fluid editing, motion tracked title sequences and bespoke branded transitions between footage.

The website delivers a simplistic yet modern experience for the user, allowing them to navigate with ease and highlight the clients key activities as an influencer. The site allows the client to continue sustained growth and engage with her audience, complete with a blog page, link to external shop, social media feed and newsletter sign up.

To view the new website, visit: rubyrides.co.uk

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