Amherst HomesA stunning new website in a contemporary style for local property developers Amherst Homes
Amherst Homes have been crafting premium, high quality homes in the Essex, Cambridgeshire and Hertfordshire area for a number of years. They pride themselves on a friendly, personal and expert service delivered by local people with local materials.
Identity Creative were brought on to enhance Amherst Homes’ online presence, with a sharp, polished looking website crafted to showcase the wonderful work they have been doing in the local community. The website built on the foundations that had been laid before, using existing elements and colour schemes to great effect to retain the brand identity and ensure a consistent experience with existing customers and clients. New photographs were taken of the team to highlight their personal and approachable characteristics, which are now featured on the site.
In order to improve the visibility of the website, Amherst Homes tasked Identity Creative with adapting the existing content into something that would catch the attention of search engines while still retaining the tone of voice that makes Amherst Homes who they are. The result is an informative, welcoming style with major search terms prioritised.
The new site is shaped to steer users towards getting in touch, with frequent call-to-actions present, driving visitors towards enquiring about new properties. The site is easily modifiable, suiting Amherst Homes’ requirement to regularly update the properties listed as more developments become available and progress towards becoming the home of a happy local family.
Amherst Homes said: “Identity Creative have been a joy to work with on our new website. They listened to us and took on board everything we said on how we wanted our business and team to come across. They worked quickly and efficiently ensuring our website was up and running in record time which was fantastic!”
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