Daniel Robinson & SonsA professional and sensitive website design that retains a warm, local identity.
D Robinson & Sons have been bringing a professional, sensitive and respectful service to the bereaved of the Bishop’s Stortford area for over 100 years. They have partners throughout Essex and Hertfordshire, including Peasgood & Skeates and Newlings of Royston, who facilitate funerals for clients further afield, bringing a local knowledge and understanding to their services.
Identity Creative were approached with a view towards modernising the brand’s online presence, taking their existing framework and reworking the content into a sharp and responsive platform. This contemporary website demonstrates the best of what D Robinson & Sons have to offer as an organisation, whilst retaining the warm, local identity they have built for themselves over time.
The new website is fully responsive, allowing for easier use on mobile devices, and carries the visual elements throughout. It has also refined the flow for visitors, allowing for straightforward navigation and drawing attention smoothly down the page. The content has been optimised for web, trimming down what was deemed unnecessary and unifying the tone of voice across the site. The redesign has also been rolled out across the partners’ websites, applying their branding and adjusting the content to reflect their standalone identities, while still being visually associated with each other.
The websites for the Peasgood & Skeates and the Newlings of Royston websites were also designed and developed by Identity Creative.
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