InivataInivata is a global clinical cancer genomics company, with offices and labs in Research Triangle Park, NC, USA and Cambridge, UK.
Services Web Design & Development, Marketing Literature, Signage, Exhibition Graphics
Year 2016 – Present
Inivata is a global clinical cancer genomics company utilising an industry-leading liquid biopsy platform to transform patient care.
Identity Creative was appointed to evolve Inivata’s brand identity; to design and produce a vast array of online and offline marketing assets; and to overhaul and improve Inivata’s website’s UX. An entire suite of material has since been produced, ranging from brochures, event postcards, stationery, advertisements, exhibition stands and corporate merchandise, with a high level of impact.
Working closely with Karen Chandler-Smith, Inivata’s Head of Global Marketing and Communications, Identity was able to move swiftly through the objectives, drawing from Karen’s depth of experience in the science and pharmaceutical sectors.
Identity Creative said: “Both Inivata and Identity found the whole process and subsequent results extremely satisfying. By setting solid, consistent foundations, we are able to produce future material efficiently and effectively. This includes Inivata’s internal team maximising productivity, whilst being safe in the knowledge that Inivata’s branding and messaging remains consistent using the provided brand guidelines.”
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