Laragh Homes Novum
a collection of luxury one and two bedroom apartments in Water Lane, Cambridge.
Based in Cambridgeshire, Laragh Homes is dedicated to building high quality bespoke houses and apartments in Cambridge and the surrounding villages.
Client Laragh Homes
Services Logo & Branding, Brochure, Marketing Materials
Eye-catching & unique
On top of their new brand identity, Laragh Homes was in need of a title for an exciting new project; one to stand out from a saturated market and catch the eye of their target audience. Following the presentation to Laragh, the name Novum was chosen, and a unique logo developed, which includes a hidden meaning relating to the number of apartments within this scheme.
The logo features prominently in Novum’s new flagship brochure, which has been produced with a ‘lay-flat’ finish. Identity took the information provided for the scheme and developed the copy for the brochure, producing beautiful photographs separately on what was an idyllic morning in Cambridge.
In addition, the Identity team drew and stylised bespoke map work to highlight its location; transport networks, city attractions and amenities for its global audience. All came together for a brochure which remains one of Identity’s favourites to date.
Identity Creative said: “It is always a pleasure to work with Laragh. It was very rewarding, having explored many formats, materials and printing processes to ensure we had the right fit for this development, to see the results and receive such positive feedback. We wish Laragh every success with their latest exciting build.”
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