OptibriumAn extensive platform promoting Optbrium's software that guides successful drug discovery
Optibrium works at the forefront of decision-analysis and predictive modelling research, developing innovative products that enhance the efficiency and productivity of drug discovery.
Identity Creative worked closely with Optibrium to design and develop this extensive website. The project began with establishing a complex site plan to follow, extending from your standard web-pages all the way through to a community area and a user restricted zone on the platform.
With this established, the design team created two concepts to pitch to Optibrium. Each concept was implemented on a core page to demonstrate the general style and approach. Following a successful presentation, Optibrium chose a concept to move forward with across the whole site.
Technical aspects of the design included interactive maps to engage vistors through hover imagery that clicks through to specific Optibrium products. The development team had to dedicate time to ensure the community area of the platform had a user restricted zone that required email and password entry.
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