Yakult

A contemporary visual style for Yakult’s Science for Health department, including a new logo.

Saffron Grange Identity Creative

Yakult, known for its fermented milk drink, is at the forefront of scientific research and education into gut microbiota.

Client Yakult Science for Health

Services Branding, Marketing Materials

Year 2019 – Present

Link hcp.yakult.co.uk

A clean and contemporary appearance

has been applied across brand collateral

Science for Health, the research division behind Yakult, are committed to supporting healthcare professionals by enhancing the understanding of probiotics.
 
After initially winning a pitch to design a range of pull up banners for Yakult’s Science for Health division in 2019, Identity Creative have formed a relationship with the Science for Health department, working with the team on a range of marketing collateral.
 
Science for Health have since approached Identity Creative to modernise their brand, creating a new merged logo mark that is combined with the parent brand, Yakult. The resulting logo has been implemented across educational leaflet designs, promotional postcards, pull banners, etc.

 

By introducing new abstract graphic elements, that supplement the new logo, we were able to illustrate the science at the heart of Yakult in a unique way. A clean and contemporary appearance has been applied across brand collateral, in order to deliver the key messaging in a simple yet engaging manner. This new visual style and logo will be implemented on all Science for Health’s designed marketing materials going forward to maintain a consistent look and feel to ensure brand recognition.

Identity Creative have partnered with Spellbinder to produce a suite of informative animations for Yakult Science for Health. From initial hand-drawn storyboards and  bespoke illustrative designs, to producing the full animation synced with audio voiceover, this project has been a joy for Spellbinder and Identity Creative to work on. These impressive animations will be used as an educational tool for learning about the gut microbiota and probiotics.

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